The course consists of supervised team projects of students with companies. It begins with weekly lectures on the business dynamics, drivers, technologies, and policy framework of the telecom/internet/media industries. There will be analyses of notable success and failure stories, with the participation of industry insiders, in order to provide teams with a sufficient basis for their consulting assignments. Teams interested in entrepreneurialism will focus on the internet, new media, and content projects. Teams oriented to finance and strategy will work with established telecom and media companies that are trying to adapt to new challenges. In the aggregate, the projects will provide understanding and skills for dealing with management challenges in a sector characterized by rapid change and boom-bust cycles, and to integrate the MBA curriculum with management practice in a feedback loop. Teams will be asked to account for the MBA tools they have utilized in the process. Each consulting team will deliver a report and presentation to senior management at the company, and to their fellow students.
Robert Atkinson was a Columbia Business School faculty member from 2000 to 2016.
Professor Noam focuses on the economics, management, and policy of media, Internet, and communications, both in America and around the world. He served as New York State's Public Service Commissioner, regulating the telecommunications and energy industries, and on the White House Presidential Board on information technology. His 30 books and over 400 articles cover telecom, film, TV, internet, e-finance, e-commerce and IT.