The course brings together many of the strands of the entire MBA program and applies them to the media sector. It covers business functions, tools and intellectual concepts across the communications industries. Topics are media finance; content production management; network economics; audience measurement; the pricing of information goods and licenses; intellectual asset management; media accounting and valuation; media HRM; media technology management; and entertainment law. In terms of format, the course provides lectures, cases and invited experts. It also uses the tools of electronic media: lectures are available online in video, audio and text formats, enabling off-site study.
For more information about this course, the professor, the lectures, the schedule, the requirements, the guest lecturers and the readings, visit the course Web site at http://www.citi.columbia.edu/B8210.