Fall 2009 MBA Course

B6701-007: Strategy Formulation

MW - A Term, 04:00PM to 05:30PM

Location: URI 326

Instructor: Bruce Kogut

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This course is about the determinants of firm performance. It develops an explanation for why some firms perform better than others, and presents the analytical tools required to formulate successful strategies. Students will learn to analyze firms' competitive environments and to design a strategy that specifies appropriate long-term goals for a corporation, the businesses in which it will compete, how it will serve customers better than its competitors, and the capabilities that will be required in the service of these objectives. Learning is primarily through discussion of cases and articles with supporting short lectures and written assignments.



Bruce Kogut

DirectorBruce Kogut is the Sanford C. Bernstein & Co. Professor of Leadership and Ethics and Director of the Sanford C. Bernstein Center for Leadership and Ethics at Columbia Business School. He teaches the core courses in strategy and in governance and an elective on "The Future of Finance" for the MBAs and EMBA and has taught in executive programs in the US, Europe, and China. His...

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