Fall 2009 MBA Course

B8705-001: Launching New Ventures

M - Full Term, 02:15PM to 05:30PM

Location: WJW 208

Previous Terms Offered: Fall

Instructor: Brendan Burns; Clifford Schorer

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Launching New Ventures focuses on the evaluation, development and potential launch of a new business. Working individually (or on occasion in pairs), students spend the entire term developing an effective and comprehensive presentation of a real business concept by addressing five key issues: in-depth market analysis, product or service design, development of a marketing campaign, assessment of human resource requirements and building a realistic financial forecast. The output will be a comprehensive business plan and a formal presentation of their idea. 

 

Students are expected to come with a specific business idea or at least a sincere interest in a particular industry in which they would like to explore the possibility of launching a venture. Projects can be based upon students' own ideas, new technologies from the Columbia Innovation Enterprise or other start-ups that have requested assistance from Columbia MBA students. Industry mentors and a board of directors composed of other class participants provide a reality check as students refine their business opportunity into a written and oral presentation ready to seek funding and commence operations. Faculty members assist in identifying projects, but students are responsible for finding appropriate projects. By the second week of class, all students must have an approved venture project.

 



Brendan Burns

Adjunct Associate Professor

Brendan Burns has spent over 20 years at leading information technology, graphic arts, financial institutions including 1000|Museums, Moody's Investors Service, Salomon Brothers, and AdOne, an Internet software pioneer.

Currently Burns is the CEO of 1000|Museums, a venture-backed ecommerce and art licensing pioneer. 1000|Museums has built a large and growing global network of fine art museums such as the Guggenheim (NYC), the Van Gogh...

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Clifford Schorer

Director, Entrepreneur in ResidenceProfessor Schorer is a serial entrepreneur who specializes in the start-up acquisition and development of small and mid-sized companies. He focuses on businesses with unique ideas or technologies that are in need of guidance during their initial growth phases. Cliff has been involved with companies in the high tech arena, his last position being CEO of GeoVideo Networks, a Lucent Technologies Venture. Prior to that...

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