Fall 2009 MBA Course

B9601-037: Pricing Strategies

T - Full Term, 09:00AM to 12:15PM

Location: URI 331

Instructor: Hitendra Wadhwa

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Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. The objective of this course is to prepare students for addressing strategic and tactical pricing issues and identifying profit-boosting changes in pricing practices across a range of professional contexts. The course establishes a foundation for effective pricing decisions by teaching key economic, analytical and behavioral concepts associated with costs, customer behavior and competition; introduces students to advanced pricing techniques that aim to create additional value, including dynamic pricing, segmented pricing, pricing structures and promotions; and highlights practical applications of these approaches within specific industry contexts.


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Hitendra Wadhwa

Professor of Professional Practice

Professor Wadhwa teaches MBA and Executive Education courses on Personal Leadership, Strategy Consulting Skills and Marketing Strategy. He also consults to corporations and does executive training on these topics. His recent clients include American Express, Best Buy, Estee Lauder, Godrej Group, JP Morgan Chase, and Pfizer.

He is the founder of the Institute for Personal...

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