THE MARKETING OF A NATION: ISRAEL (May 11-15 block week intensive)
Ran Kivetz and David Rogers
- 36 student limit
- 2ND year MBA students (NOTE: 1st-year students who have completed all core courses prior to May 11, 2009 are eligible for this course)
- All classes are mandatory
In this hands-on, project-based course, students will be given the frameworks and tools necessary to create a marketing campaign to increase American audiences’ awareness of all that Israel has to offer. The course will present a variety of conceptual frameworks from marketing, branding, and strategy; offer relevant case studies and background research; and cover relevant industries such as hi-tech, tourism, and lobbying. Class time will be divided between lectures, industry guest speakers, and intensive group work. Teams of 3-5 students each will work throughout the week to develop the goals, strategy, and implementation for their marketing campaigns. In the final class session, students will present their campaigns to members of the Israeli consulate.