Fall 2010 MBA Course

B6701-003: Strategy Formulation

TR - A Term, 02:15PM to 03:45PM

Location: WJW 208

Instructor: Ernesto Reuben

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This course is about the determinants of firm performance. It develops an explanation for why some firms perform better than others, and presents the analytical tools required to formulate successful strategies. Students will learn to analyze firms' competitive environments and to design a strategy that specifies appropriate long-term goals for a corporation, the businesses in which it will compete, how it will serve customers better than its competitors, and the capabilities that will be required in the service of these objectives. Learning is primarily through discussion of cases and articles with supporting short lectures and written assignments.



Ernesto Reuben

Assistant ProfessorErnesto Reuben is an Assistant Professor at the Columbia Business School. His research interests lie within behavioral and public economics. Broadly speaking, he investigates the role played by social norms and particular psychological traits on activities that are economically relevant for public policy and business strategy. One of his main interests is studying the microfoundations of prosocial and antisocial behavior. In particular, how intrinsic or...

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