Fall 2010 MBA Course

B8630-001: Strategic Marketing in the Modern Corporation

Block Week 8/30 - 9/3/2010 - 09:00AM to 06:00PM

Location: URI 332

Instructor: Noel Capon

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Noel Capon

R.C. Kopf Professor of International MarketingProfessor Capon teaches the Marketing Strategy core course and the electives Strategic Marketing in the Modern Corporation and Developing and Managing Strategic Customers. His research interests are in key/strategic account management, and marketing planning and strategy. He has published more than 80 articles, book chapters and books. His latest books —Managing Global Accounts, The Marketing Mavens and a marketing-planning workbook, The Virgin...

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