B8599-008: Developing Strategies for High Tech Firms
T - Full Term, 02:15PM to 05:30PM
Instructor: Raul KatzDownload Syllabus
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The purpose of this seminar is to explore strategy development and implementation, with a specific focus on international high technology industries (e.g., telecommunications, content distribution, software, electronics and semiconductors). Strategy formulation in global high technology industries requires in-depth exploration of sector-specific dynamics with a tailored set of tools to ensure successful implementation. Issues driving complexity range from national/regional markets segmented by different stages of technological development to national regulatory frameworks constraining industry evolution, amplified by the management imperative to achieve competitive advantage in a global world. In other words, the frameworks for industry analysis, the assessment of competitive advantage and the formulation of strategy warrant specific analysis and focus.</p><p>The seminar examines the specific features of strategic management as related to international high technology firms, followed by in-depth focus on four critical issues. First, the alternative frameworks for competitive strategy formulation and implementation regarding the management of a multinational high technology company are discussed. Then, factors involved in making direct foreign investment decisions as well as cross-border mergers and acquisitions are examined. The next area of focus is the management of global innovation with regard to product development processes and regional customization. Special attention is given to global entrepreneurship, with a discussion of high technology start-ups. The final section turns to the public sector, with an examination of industrial policies and national technology competitiveness strategies.