Spring 2010 MBA Course

B9502-001: Global Business Project

Instructor: Donald Sexton

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The primary goal of the course is to provide graduate students at participating institutions the opportunity to increase their ability to conduct business in cultures other than the U.S., in languages other than English by working in virtual and co-located teams on projects for multinationals or local companies in markets critical to U.S. competitiveness. The Global Business Project (GBP) is a graduate-level course designed and developed by a consortium of Centers for International Business Education and Research (CIBERs) as an opportunity for MBAs to increase their global business and language competency through guided hands-on business experience in global markets. The 2013 projects will take place in Brazil, China, India and Japan. The projects will launch February 1-3 in Washington, D.C. after which students will work virtually with faculty and clients prior to departing for two weeks at the end of May to their international destinations. Applications are due on October 31, 2012.

Don Sexton

DirectorProfessor Sexton’s research concerns successful global product and brand strategies and is based on both empirical work and his considerable experience with companies throughout the world. A recipient of the School’s Distinguished Teaching Award, Sexton has taught a wide variety of courses in the fields of marketing, international business and management science.

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