Summer 2010 MBA Course

B8799-028: Customer-Centric Strategy

TR - A Term, 04:00PM to 05:30PM

Location: URI 331

Instructor: Mary Egan

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At the end of the day, every company in the world succeeds or fails because of the decisions that their prospective customers make to either buy or not buy their products. But in the boardroom, the customer is not front and center.... and extensive research has revealed that too often their perspectives are also absent.

Using a combination of class case studies and your own independent study, you will learn how to tap into and deeply understand the mindset of current and prospective customers (both B2B and B2C), how those mindsets link directly to the financial performance of the enterprise, and how to translate those insights into implications that drive improved financial performance for the enterprise.

Whatever your career goals – whether you aim to be a marketer, a line manager, an entrepreneur, a consultant, a banker, an investor, or something else – this course will give you an invaluable lens on the world of business that will enable you to add significant value to your company.

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Mary Egan

Adjunct ProfessorAfter graduating from Columbia Business School in 1997, Ms. Egan joined the Boston Consulting Group and is currently a Partner and Managing Director in the New York office. Her client work focuses exclusively on aggressive growth strategies, driven by in-depth consumer understanding and new consumer segmentations, competitive patterning and econometric modeling. She has an extensive track record of teaming with clients to successfully drive both organic...

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