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The Media Industries: Public Policy and Business Strategy

Spring 2012 MBA Course

B9301-171: The Media Industries: Public Policy and Business Strategy

T - Full Term, 05:45PM to 09:00PM
Location: WJW 311

Instructor: Jonathan Knee


The course is designed to introduce law and business students to the unusual regulatory and business conditions and challenges in the media industries. A variety of topics are covered including intellectual property, the history and structure of the media industries, communications regulation, strategies of integration and consolidation and patterns of innovation in the media industry.


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