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Marketing of Luxury Products

Spring 2012 MBA Course

B9601-039: Marketing of Luxury Products

Block Week Jan. 9-13 - 09:00AM to 06:00PM
Location: URI 333

Instructor: Ketty Maisonrouge

The class of "Marketing of Luxury Products" addresses the unique properties, opportunities, and challenges of the luxury industry by studying issues relevant to the field in the various aspects of the business, from production and management to distribution and promotion. The course structure includes presentations (by faculty and industry executives), discussions, and the team project.


In this intense block week program, Columbia Business School MBA students work in teams of 6 students to solve an actual project formulated exclusively for this class by Graff USA. Each of the teams will work on a specific aspect of the project, and the teams will coordinate their research and recommendations to present together to the company's executives at the last session of the program.


Attendance to all classes and meetings is mandatory; please see full course description for complete details (including pre-semester assignment due in December).