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Just Capitalism & Cause Driven Marketing

Spring 2012 MBA Course

B9622-001: Just Capitalism & Cause Driven Marketing

Half Block Week Jan. 9-11 - 09:00AM to 05:00PM
Location: URI 331

Instructor: Sharad Devarajan

During this three-day workshop, internationally acclaimed author and innovator, Dr. Deepak Chopra teams up with Sharad Devarajan to lead a class in exploring new social paradigms for how entrepreneurs, businesses and marketers can interact with their customers and communities.  Dr. Chopra will share strategies for how businesses can promote creativity, innovation and social well being into the DNA of their organizations and marketing efforts.  Students will engage in active workshops, partnering in teams to develop disruptive, world-changing, ideas that can not only become self-sustaining and profitable, but also socially conscious and transformative.  Various speakers will be brought into the class to explore areas of cause driven marketing, story driven marketing and social entrepreneurship.