Fall 2013 MBA Course

B5601-002: Marketing Strategy

EMBA Saturday Core

Instructor: Keith Wilcox

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Keith Wilcox

Assistant ProfessorProfessor Wilcox’s research examines consumer judgment and decision-making, with a specific focus on the role of feelings in decision-making and self-control. He is also interested in understanding the factors that motivate consumers to purchase counterfeit and genuine luxury brands. He has published articles in the Journal of Marketing Research and the Journal of Consumer Research. Additionally, his research has been featured in the New...

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