Fall 2013 MBA Course

B6502-008: Strategy Formulation

TR - A Term, 09:00AM to 10:30AM

Location: URI 141

Instructor: Evan Rawley


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This course is about the determinants of firm performance. It develops an explanation for why some firms perform better than others, and presents the analytical tools required to formulate successful strategies. Students will learn to analyze firms' competitive environments and to design a strategy that specifies appropriate long-term goals for a corporation, the businesses in which it will compete, how it will serve customers better than its competitors, and the capabilities that will be required in the service of these objectives. Learning is primarily through discussion of cases and articles with supporting short lectures and written assignments.


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Evan Rawley

Roderick H. Cushman Associate Professor of BusinessEvan Rawley joined The Columbia Business School in the strategy area as an Associate Professor in 2012. He was previously an Assistant Professor at the Wharton School. His research on corporate strategy and entrepreneurship has won numerous awards and has been published in Management Science, Organization Science, the Journal of Economics & Management Strategy, and the Strategic Management Journal. Evan holds a Ph.D. from Berkeley's Haas...

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