Spring 2013 MBA Course

B8299-021: Media & Entertainment Strategy: Analysis, Innovation & Implementation

M - Full Term, 05:45PM to 09:00PM

Location: URI 332

Instructor: Ava Seave

Download Syllabus

View textbook info

View course evaluation

This course is concerned with the economics of strategic behavior as applied to the Media and Entertainment Industries.  The concepts and theories introduced in this project-driven class will be then applied in a practical way to case studies and to real companies and their specific real-time projects.  The ultimate goal of this class is to have a hands-on experience in creating new, innovative strategies -- and the tactics that flow from them -- for your project sponsor. Coursework will be evenly distributed between lectures, cases, and deep dives into specific media and entertainment verticals.  The textbook for this class is: Curse of the Mogul: What’s Wrong with the World’s Leading Media Companies (Knee, Greenwald, Seave; Penguin 2009.) There will be additional articles assigned for each class.

Centers and Programs: 

Ava Seave

Adjunct ProfessorProfessor Seave is a Principal of Quantum Media, a leading New York City based consulting firm focused on marketing and strategic planning for media and entertainment companies. As a Quantum Media principal, she has led numerous consulting engagements and has provided senior-level management consulting services to many companies in a broad range of assignments. Before founding Quantum Media with four others in 1998, she was a...

View full profile