This course is about learning to think and act entrepreneurially in order to create new value through multiple channels -- products, ventures, business units, distribution channels, firms, business models, technologies, and business transformation. The emphasis will be on the art and science of “creating something new from little.” The orientation in the course will be to challenge students to think about how they can create, finance, and build, or change a productive business organization with commonly available resources such as intelligence, insight, energy, initiative, and personal relationships. Students will learn to use this orientation wherever new-venture creation may occur.
Academic course objectives:
• Enable students to develop an attitude, mindset, and skills crucial for becoming a creative business person.
• Show students this mindset and skills are applicable both in the context of starting a new firm or new ventures within an established company.
Class contribution 50%
Final paper/project 50%
Gregory Fairchild was a Columbia Business School faculty member from 2012 to 2016.