While the real estate industry has grown, institutionalized and globalized, it remains fundamentally a marketplace where talented entrepreneurs can build great businesses and fortunes. What is the difference between success and failure? What resources and strategies improve the odds of success for the entrepreneur in the world of real estate? This six-week course will introduce students who have a passion for creating their own business to the challenges and opportunities they will face, and the tools they will need to be successful. Through a combination of case analysis, lectures and guest speakers who have started and/or (re)built real estate companies, students will be exposed to the personal skills, organizational challenges, financial structures and market factors that determine the success or failure of a real estate business.
Joseph Azrack was a Columbia Business School faculty member from 2014 to 2016.