The purpose of this course is to explore strategy development with a specific focus on technology-intensive industries (e.g., telecommunications, internet, content distribution, web 2.0 (and 3.0), software, electronics and semiconductors). Strategy formulation in technology-intensive industries requires in-depth exploration of sector-specific dynamics with a tailored set of concepts and tools to ensure successful implementation. Issues driving complexity range from national/regional markets segmented by different stages of technological development, to national regulatory frameworks constraining industry evolution, amplified by the management imperative to achieve competitive advantage in a global world. In other words, the frameworks for industry analysis, the assessment of competitive advantage, and the formulation of strategy warrant specific analysis and focus.
Raul Katz was a Columbia Business School faculty member from 2006 to 2016.