How do entertainment properties such as Spider-Man generate billions in worldwide product sales? What made Pokemon a worldwide phenomenon? Is Angry Birds the new Mickey Mouse? What is the future of traditional television versus digital video? Can traditional publishing still create another Harry Potter? What are the marketing strategies used to promote independent films versus big-summer blockbusters? What are ‘transmedia’ and ‘transcreation’ and how are the forces of globalization and technology disrupting the entertainment eco-system?
Each week a different area of media will be examined from television, film, games, character entertainment and publishing. The course is intended to offer students:
*The January 23rd session of class will begin at 1:45pm and end at 6:15pm*
Sharad Devarajan was a Columbia Business School faculty member from to 2016.