B8658-001: Catching Growth Waves in Emerging Markets
T - Full Term, 09:00AM to 12:15PM
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The objective of the course is to develop a strategic framework to pursue new waves of business opportunities in emerging markets. The course will start by analyzing the comparative development of the most relevant countries. Subsequent sessions will explore common patterns that tend to occur as these countries go through similar levels of economic development: the evolution of the base of consumers from the rural poor to the urban middle class, and commonalities and differences in how internal consumption evolves across countries and cultures as people prioritize their needs and wants. We will discuss other key related factors such as the evolution of industry structure and retail channels, the availability of consumer financing, and how innovation and government policy impact the growth patterns in specific industries. Throughout the course we will discuss a variety of cases on companies capturing and nurturing growth opportunities in emerging markets.
The structure of the course will be based primarily on lectures and case discussions. There will be group assignments and a final project analyzing specific business opportunities in emerging markets, utilizing the framework developed in the course. Evaluation will be based on class participation, case preparation and discussion, group assignments and the final project presentations.