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Lean LaunchPad: Full Semester Edition

Summer 2014 MBA Course

B8522-001: Lean LaunchPad: Full Semester Edition

M - Full Term, 05:00PM to 09:15PM
Location: URI 332
Previous Terms Offered: Summer

Instructor: Bob Dorf


This course provides real world, hands-on learning on what it’s like to
actually start a high-tech company. This class is not about how to
write a business plan. It’s not an exercise on how smart you are in a
classroom, or how well you use the research library to size markets. And
the end result is not a PowerPoint slide deck for a VC presentation.
And it is most definitely not an incubator where you come to build the
“hot-idea” that you have in mind. This is a practical class –
essentially a lab, not a theory or “book” class. Our goal, within the
constraints of a classroom and a limited amount of time, is to create an
entrepreneurial experience for you with all of the pressures and
demands of the real world in an early stage start up. You will be
getting your hands dirty talking to customers, partners, competitors, as
you encounter the chaos and uncertainty of how a startup actually
works. You’ll work in teams learning how to turn a great idea into a
great company. You’ll learn how to use a business model to brainstorm
each part of a company and customer development to get out of the
classroom to see whether anyone other than you would want/use your
product. Finally, based on the customer and market feedback you
gathered, you would use agile development to rapidly iterate your
product to build something customers would actually use and buy. Each
day will be new adventure outside the classroom as you test each part of
your business model and then share the hard earned knowledge with the
rest of the class.


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