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This course will not be part of the Summer 2015 elective bidding rounds, but will be available during our Add/Drop rounds that begin on May 26th at 8:00am. As are all electives gained during Add/Drop, enrollment in this course will be point-free.
Growing a business beyond the start-up stage can be equally as daunting and challenging a task as the creation of a business. However, to progress to this stage of growth as a small and medium size business, requires the entrepreneur, owner/manager to adopt a very different, almost opposing, set of management skills to be successful.
The course is focused on the challenges and opportunities of managing a growing company and emphasizes practical management methods and techniques. Students learn about the key aspects of growth management including: leadership, planning, organization structure, operations, financial management and accounting, information systems and human resources. Case studies and guest lecturers have been selected to represent a wide variety of industries and not for profit organizations in growth situations. Also, we will consider the impact of family relationships on the entrepreneur in managing the business in transition. In addition, course topics include the exceptional challenges faced by companies that go through rapid expansion and the many innovations managers are developing to respond to rapid growth. The course does not address the start-up phases of a business that include identifying the opportunity, developing the initial concept, preparing the business plan and obtaining the start up resources.
The course is aimed at four types of students: (1) those interested in growing their own or family companies beyond the start-up stage, (2) those who will be investing in or providing financing to small and midsize companies, (3) those who want to manage growth in established companies, and (4) those who want to consult to or advise companies that are attempting to grow.>
This course, designed primarly for Ph.D. students, examines research and research methods in several areas including meta analysis, response to new products, satisfaction, brand equity, customer value, multiple choices and decision makers, and the financial impact of marketing decisions as well as qualitative research. Participants read and discuss academic articles and prepare proposals for future research.