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Spring 2008 MBA Course

B8311-001: Options Markets

MW - Full Term, 05:45PM to 07:15PM
Location: URI 333

This course provides a thorough and practical working knowledge of options markets. It contains four parts: (1) the basic use and properties of options; (2) the valuation models of options; (3) index and futures options; (4) risk management of options. In the first part, the course starts with various basic trading strategies and their restrictions on options prices. Students get familiar with payoffs and profits of various combinations of options contracts. It also teaches the principle of no-arbitrage valuation in basic static trading strategies. In the second part, the course builds the binomial and continuous-time models. It teaches the principle of no-arbitrage in dynamic trading strategies and introduces the principle of risk-neutral valuation. The students will have a solid understanding of the binomial tree and Black-Scholes formula for options valuation. In the third part, the course has extensive discussion on index options and futures options. It applies the no-arbitrage and risk-neutral principles to develop valuation models for index and futures options. The course will illustrate how futures and options may be used in portfolio management. In the fourth part, students learn how to measure and manage the risk of options. The so-called Greek letters are covered extensively and students learn to build dynamic trading strategies for hedging banks' short positions in options. Value at risk of portfolios containing options will be discussed in the course. Although the course focuses on business concepts and reasoning, the subject and thus the approach are highly quantitative. Only highly motivated and quantitatively oriented students should take the course. Besides B6302, the course requires the basic knowledge of calculus, statistics and Microsoft Excel.



Spring 2008 MBA Course

B9601-052: Healthcare Marketing

MW - B Term, 12:30PM to 02:00PM
Location: URI 331

This course primarily focuses on the environmental and market dynamics that
can have significant impact on the success of marketing strategies for healthcare
products. Given the short format of the course, the focal point is business decisions
faced by suppliers and vendors to the healthcare industry, that is, pharmaceutical
firms, biotech firms, device manufacturers and various other vendors. The
course addresses service providers, such as hospitals, and physician groups,
but as a part of the business environment rather than as a point of decision.

Some of the issues addressed in this course include the following:

  • How to acquire new patients and retain them?
  • What are the challenges and opportunities of value pricing?
  • How does marketing fit in early product development?
  • What obstacles must a healthcare innovation overcome to be adopted?
  • What does branding mean in healthcare?  
  • How do regulation and market structure affect what consumer and physician
    data are available?
  • What are the challenges associated with managing a sales force?

Additional Description

    Please note: This course will heavily emphasize case discussion (perhaps
    as many as 8 out of 12 sessions will involve cases). This means that preparation
    for and participation in discussions will be imperative, and much of the grade
    will depend on it. However, other than the discussion cases, there will
    be little required reading.

 



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