Spring 2008 PHD Course

B9610-015: (PhD) Consumer Behavior II

W - A Term, 11:00AM to 02:00PM

Location: URI 327

Instructor: Eric Johnson

Download Syllabus

View textbook info

View course evaluation


Area: 

Eric Johnson

Norman Eig Professor of BusinessEric Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing. Among other topics, Johnson...

View full profile