Fall 2010 PHD Course

B9610-015: (PhD) Consumer Behavior II

F - Full Term, 02:00PM to 05:00PM

Location: URI 328

Instructor: Gita Johar

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Gita Johar

Meyer Feldberg Professor of Business Gita Johar (PhD: NYU; MBA: Indian Institute of Management) has been on the faculty of Columbia Business School since 1992 and is currently the Senior Vice Dean and Meyer Feldberg Professor of Business. Professor Johar's expertise lies in consumer psychology, focusing on how consumers react to marketing efforts, especially advertising, promotions and sponsorship. She also examines the influence of consumer self-control and perceptions of control on...

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