Spring 2010 PHD Course

B9610-025: (PhD) Consumer Behavior I: Information Processing, Memory & Attitudes

W - A Term, 02:45PM to 06:00PM

Location: 8th Floor Conference Center

Instructor: Eric Johnson

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Eric Johnson

Norman Eig Professor of BusinessEric Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing. Among other topics, Johnson...

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