Summer 2010 PHD Course

B9610-018: (PhD) Marketing, Decisions & Methods

W - Full Term, 12:45PM to 04:00PM

Location: URI 327

Instructor: Donald Lehmann


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Donald Lehmann

George E. Warren Professor of Business, Chair of the Marketing Division Professor Lehmann teaches several different marketing courses. His research focuses on individual and group choice and decision making, the adoption of innovation and new product development, and the management and valuation of marketing assets (brands, customers). He is also interested in knowledge accumulation, empirical generalizations and information use. Lehmann has published more than 100 articles and books, serves on the editorial boards of several academic journals...

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