Spring 2011 PHD Course

B9610-023: (PHD) BRDGNG BEHVRL DECSN RSCH

T - Full Term, 02:15PM to 05:15PM

Location: WJW 416

Instructor: Ran Kivetz

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Ran Kivetz

Philip H. Geier, Jr. Professor of MarketingProfessor Kivetz’s research examines consumer and managerial decision making, the psychology of effort and reward (and its application to loyalty programs and other incentive systems), reverse self-control ("hyperopia"), and marketing high technology. Kivetz teaches courses on marketing high technology and entrepreneurship in the day and executive MBA programs and a Ph.D. course on bridging decision research with marketing science. His research has won...

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