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(PhD) Marketing Research Seminar

Summer 2011 PHD Course

B9610-001: (PhD) Marketing Research Seminar

T - Full Term, 12:00PM to 02:00PM
Location: URI 307

Instructor: Donald Lehmann


This course, designed primarly for Ph.D. students, examines research and research methods in several areas including meta analysis, response to new products, satisfaction, brand equity, customer value, multiple choices and decision makers, and the financial impact of marketing decisions as well as qualitative research. Participants read and discuss academic articles and prepare proposals for future research.