Fall 2013 PHD Course

B9609-001: (PhD) Consumer Behavior I: Judgement and Decision-Making

F - Full Term, 09:00AM to 12:15PM

Instructor: Eric Johnson

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Eric Johnson

Norman Eig Professor of BusinessEric Johnson is a faculty member at the Columbia Business School at Columbia University where he is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing. Among other topics, Johnson...

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