Spring 2014 PHD Course

B9608-001: (PhD) Experimental Design & Analysis for Behavioral Research

T - Full Term, 02:15PM to 06:15PM

Location: URI 329

Instructor: Michel Pham


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Michel Tuan Pham

Kravis Professor of Business Professor Pham’s business expertise covers the areas of marketing strategy and management, branding, customer and consumer psychology, trademark psychology, marketing communication, and executive decision making. His most recent research focuses on the role of feelings, emotions and motivation in consumers’ and managers’ judgments and decisions. His numerous publications are widely cited and have appeared in many leading scholarly journals including the Journal of...

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