Multivariate Statistical techniques are important tools of analysis in all fields of Management: Finance, Operations, Accounting, Marketing, and Management. In addition, they play key roles in the fundamental disciplines of the social science: Economics, Psychology, Sociology, ... etc.
This course is designed to provide students with a working knowledge of the basic concepts underlying the most important multivariate techniques, with an overview of actual applications in various fields, and with experience in actually using such techniques on a problem of their own choosing. The course addresses both the underlying mathematics and problems of applications. As such, a reasonable level of competence in both statistics and mathematics is needed.
John A. Howard Professor of Business
Professor Jedidi has taught New Product Development, Marketing Research, Managing Marketing Programs, and Applied Multivariate Statistics. He has extensively published in leading marketing, statistics, and psychometric journals, the most recent of which have appeared in the Journal of Marketing Research, Marketing Science, Management Science, the International Journal of Research in Marketing, and Psychometrika. His substantive research interests include pricing, new product development, and market...