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Bridging Theory and Practice

Pricing is one of the most powerful but least understood disciplines within many organizations. The Center for Pricing and Revenue Management is a joint initiative between Columbia Business School and Columbia's Fu School of Engineering. The center encourages interdisciplinary research, collaboration, and information exchange among faculty members, students, and industry professionals who use and supply analytic approaches to pricing and revenue management.

Center faculty members are drawn from several departments across the University. The center’s activities focus on research and education in all aspects of tactical pricing and demand management; foundational research on forecasting, data analysis, demand modeling, customer behavior, and optimization; and the implementation of pricing and revenue management systems and best practices.

The Center brings together faculty members and graduate students from various schools and departments to collaborate on research, organizes regular seminars and events, disseminates working papers, and provides executive education and other specialized training in areas related to pricing. It also provides a set of standardized real-world data sets for researchers, as well as an archive of educational material including cases, problem sets, and teaching notes to support teachers leading classes in revenue management and pricing.


The Center welcomed Executive Education students from around the world (9 countries represented) and diverse companies including Honeywell, Red Bull and MegaBus.



Hot Topics

Should People or Algorithms Set Prices?
Center Director Robert Phillips in the European Financial Review

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Featured Research

Who Should Be Setting the Price: People or Data?

A recent pricing study by professors Garrett van Ryzin and Robert Phillips explores the impact on profitability of prices set by people versus data. 



Featured Material

Hotel Pricing Game

This online simulation tool allows students to set prices for hotel rooms in the peak and off-peak seasons. Instructors can choose the game settings according to teaching goals. Students gain knowledge of key pricing concepts.

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