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The Center for Pricing and Revenue Management is committed to fostering interaction between industry and academia. The center’s corporate partners participate in center activities, including roundtables, seminars, and executive education. Corporate partners also provide guidance to the center to ensure that its activities are relevant to the real challenges facing the private sector today.

Upcoming Events

Monday, Dec. 1

John Bible, Oracle

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News

The Center welcomed Executive Education students from around the world (9 countries represented) and diverse companies including Honeywell, Red Bull and MegaBus.

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Hot Topics

Should People or Algorithms Set Prices?
Center Director Robert Phillips in the European Financial Review

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Featured Research

Who Should Be Setting the Price: People or Data?

A recent pricing study by professors Garrett van Ryzin and Robert Phillips explores the impact on profitability of prices set by people versus data. 

 

 

Featured Material

Hotel Pricing Game

This online simulation tool allows students to set prices for hotel rooms in the peak and off-peak seasons. Instructors can choose the game settings according to teaching goals. Students gain knowledge of key pricing concepts.

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