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Teaching Materials by Topic


Revenue Management



Besbes, O., D. Chen, R. Phillips. (2014). Nomis Solutions A & B. Columbia CaseWorks ID#140201. New York: Columbia University.

Ke, W., C. Maglaras, G. van Ryzin. (2008). Markdown Pricing Optimization at Bloomingdale's (A and B). Columbia CaseWorks ID#070203. New York: Columbia University.

Maglaras, Costis. (2010). Hannah Montana and the Tour of Doom. Columbia CaseWorks ID#100206. New York: Columbia University.

Maglaris, Costis. (2007). Personal Training at the New York Sports Club. Columbia CaseWorks ID#070201. New York: Columbia University.

Ozer, O. & Phillips, R. (Eds.). (2012). The Oxford Handbook of Pricing Management. New York, NY: Oxford University Press. Available online at

Phillips, Robert. (2010). Fleet Sales Pricing at Fjord Motor. Columbia CaseWorks ID#100202. New York: Columbia University.

Phillips, Robert. (2005). Pricing and Revenue Optimization.Stanford, California: Stanford University Press. Available online at

Phillips, R. 2003. Teaching Pricing and Revenue Optimization. INFORMS Trans. Ed. 4(1) 1-10. Available online at

Secomandi, N. 2009. Teaching Demand Management and Price Optimization in the MBA Program at the Carnegie Mellon University Tepper School of Business. INFORMS Trans. Ed. 9(3) 99-108. Available online at


Revenue Management

Agrawal, N., M. A. Cohen, N. Gans. 2009. Case—Revenue Management at Harrah's Entertainment, Inc. INFORMS Trans. Ed. 9(3) 158-179. Available online at

Anderson, C., S. Kimes, B. Carroll. 2009. Teaching revenue management at the Cornell University School of Hotel Administration. INFORMS Trans. Ed. 9(3) 109-116. Available online at

Ferguson, Mark. Syllabus for "Revenue Management." Moore School of Business, University of South Carolina, 2013. Print.

Ferguson, M., C. Queenan. 2009. Case—Starting with Good Inputs: Unconstraining Demand Data in Revenue Management. INFORMS Trans. Ed. 9(3) 180-187. Available online at

Metters, R., V. Vargas, S. Weaver. 2009. Case—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts. INFORMS Trans. Ed. 9(3) 124-134. Available online at

Netessine, S., R. Shumsky, N. Sadagopan. 2002. Introduction to the Theory and Practice of Yield Management. INFORMS Trans. Ed. 3(1) 34-44. Available online at

Popescu, I. 2009. Introduction to the Special Issue: Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 98. Available online at

Shumsky, R. 2009. Case—Introductory Integrative Cases on Airline Revenue Management. INFORMS Trans. Ed. 9(3) 135-157. Available online at

Talluri, K. 2009. The Customer Valuations Game as a Basis for Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 117-123. Available online at

van Ryzin, Garrett. (2008). Transportation National Group. Columbia Caseworks ID#070202. New York: Columbia University.


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