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Teaching Materials by Type

Types of Materials

Case Studies



Anderson, C., S. Kimes, B. Carroll. 2009. Teaching revenue management at the Cornell University School of Hotel Administration. INFORMS Trans. Ed. 9(3) 109-116. Available online at

Netessine ,S., R. Shumsky, N. Sadagopan. 2002. Introduction to the Theory and Practice of Yield Management. INFORMS Trans. Ed. 3(1) 34-44. Available online at

Phillips, R. 2003. Teaching Pricing and Revenue Optimization. INFORMS Trans. Ed. 4(1) 1-10. Available online at

Popescu, I. 2009. Introduction to the Special Issue: Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 98. Available online at

Secomandi, N. 2009. Teaching Demand Management and Price Optimization in the MBA Program at the Carnegie Mellon University Tepper School of Business. INFORMS Trans. Ed. 9(3) 99-108. Available online at

Talluri, K. 2009. The Customer Valuations Game as a Basis for Teaching Revenue Management. INFORMS Trans. Ed. 9(3) 117-123. Available online at


Ozer, O. & Phillips, R. (Eds.). (2012). The Oxford Handbook of Pricing Management. New York, NY: Oxford University Press. Available online at

Phillips, Robert. (2005). Pricing and Revenue Optimization.Stanford, California: Stanford University Press. Available online at


Case Studies

Agrawal, N., M. A. Cohen, N. Gans. 2009. Case—Revenue Management at Harrah's Entertainment, Inc. INFORMS Trans. Ed. 9(3) 158-179. Available online at

Besbes, O., D. Chen, R. Phillips. (2014). Nomis Solutions A & B. Columbia CaseWorks ID#140201. New York: Columbia University.

Ferguson, M., C. Queenan. 2009. Case—Starting with Good Inputs: Unconstraining Demand Data in Revenue Management. INFORMS Trans. Ed. 9(3) 180-187. Available online at

Ke, W., C. Maglaras, G. van Ryzin. (2008). Markdown Pricing Optimization at Bloomingdale's (A and B). Columbia CaseWorks ID#070203. New York: Columbia University.

Maglaras, Costis. (2010). Hannah Montana and the Tour of Doom. Columbia CaseWorks ID#100206. New York: Columbia University.

Maglaris, Costis. (2007). Personal Training at the New York Sports Club. Columbia CaseWorks ID#070201. New York: Columbia University.

Metters, R., V. Vargas, S. Weaver. (2009). Case—MotherLand Air: Using Experiential Learning to Teach Revenue Management Concepts. INFORMS Trans. Ed. 9(3) 124-134. Available online at

Phillips, Robert. (2010). Fleet Sales Pricing at Fjord Motor. Columbia CaseWorks ID#100202. New York: Columbia University.

Shumsky, R. 2009. Case—Introductory Integrative Cases on Airline Revenue Management. INFORMS Trans. Ed. 9(3) 135-157. Available online at

Talebian, M., G. van Ryzin. (2011).  Markdown Management at Sports Unlimited (A and B). Columbia Caseworks ID#100205. New York: Columbia University.

van Ryzin, Garrett. (2008). Transportation National Group. Columbia Caseworks ID#070202. New York: Columbia University.



Ferguson, Mark. Syllabus for "Revenue Management." Moore School of Business, University of South Carolina, 2013. Print.

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