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AppNexus Executives at Center Event

The Center welcomed AppNexus' Michael Rubenstein '04, President, and Marie-Eve Piche '11, Director of Business Analytics, to our Business Analytics Seminar Series on April 29th.

Michael Rubenstein '04, speaking at the Business Analytics Seminar Series.


Mr. Rubenstein discussed the ways in which AppNexus is applying new technology to the buying and selling of online and mobile advertising. The company recently announced its plans to expand into mobile advertising, which represents uncharted territory with huge potential for growth.

If you have suggestions for future events, please contact us.

Upcoming Events

Executive Education Workshop:

Pricing Analytics: October 28-29, 2014

"Next Generation Online Marketplaces"

with Spencer Lazar, General Catalyst Partners

Wednesday, Nov. 12, 6:30-7:45

Hepburn Lounge

RSVP Required



The Center welcomed Drew Patterson, CEO, Room77, on September11, 2014

Business Analytics Blog

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Featured Research

Who Should Be Setting the Price: People or Data?

A recent pricing study by professors Garrett van Ryzin and Robert Phillips explores the impact on profitability of prices set by people versus data. 



Featured Material

Hotel Pricing Game

This online simulation tool allows students to set prices for hotel rooms in the peak and off-peak seasons. Instructors can choose the game settings according to teaching goals. Students gain knowledge of key pricing concepts.

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