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Pricing Analytics: The Art and Science of Profitability


Pricing executives participating in our two-day workshop

Richard H. Lenny, former Chairman, President and CEO of The Hershey Company and former President of Nabisco Biscuit Company.

On October 2 and 3, 2013, the Center for Pricing and Revenue Management welcomed a diverse group of pricing executives who participated in a two-day workshop focused on the theory and practice of pricing.

Richard H. Lenny spoke to the Executive Education participants on October 2, 2013. He shared his experiences as Chairman, President and CEO of The Hershey Company (2001-2007) and President of Nabisco Biscuit Company (1998-2000).

Upcoming Events

Fall 2014

Speaker Series Continues!

October 28-29, 2014

Executive Education Workshop:
Pricing Analytics

 

News

The Center welcomed Scott Friend, Managing Director, Bain Capital Ventures, on February 5, 2014

Business Analytics Blog

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Featured Research

How Accurate Are Online Reviews?

Professor Omar Besbes with Marco Scarsini (Singapore University of Technology and Design) investigate how a consumer's knowledge of previous reviews distorts his own ratings.

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Featured Material

Hotel Pricing Game

This online simulation tool allows students to set prices for hotel rooms in the peak and off-peak seasons. Instructors can choose the game settings according to teaching goals. Students gain knowledge of key pricing concepts.

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