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How Do We Make Customers Happy?

At the BRITE '12 conference, Professor Bernd Schmitt discusses how he has used the insights of positive psychology to craft strategies that companies can use to make happy customers, happy employees, and (ideally) a happy society. Watch Now

Does Brand Simplicity Matter?

At the BRITE '12 conference, Howard Belk (Co-President) and Brian Rafferty (Global Director of Customer Insights) of Siegel+Gale discuss their second annual Global Brand Simplicity Index which provides an in-depth analysis on the impact of simplicity. Watch Now

Microfinance Innovation: Technology Platforms Enabling MFIs to Broaden Impact

At the 5th Annual Microlumbia Conference "Redefining Microfinance: Driving Innovation in a Maturing Market", Professor Suresh Sundaresan, Chase Manhattan Bank Foundation Professor of Financial Institutions at Columbia Business School, moderated a panel in which five experts on leading technology platforms for microfinance presented their most recent work in the field. Watch Now

The Art of Choosing Lecture Series: The Jam Problem

In this event sponsored by NHK Television in Japan, Sheena Iyengar, the S. T. Lee Professor of Business at Columbia Business School and author of the award-winning book The Art of Choosing, discusses the buying habits of shoppers faced with a small number of product choices vs. a large number of choices, in this case the number of flavors of jam in a grocery store. Watch Now

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