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Does Brand Simplicity Matter?

At the BRITE '12 conference, Howard Belk (Co-President) and Brian Rafferty (Global Director of Customer Insights) of Siegel+Gale discuss their second annual Global Brand Simplicity Index which provides an in-depth analysis on the impact of simplicity. Watch Now

Microfinance Innovation: Technology Platforms Enabling MFIs to Broaden Impact

At the 5th Annual Microlumbia Conference "Redefining Microfinance: Driving Innovation in a Maturing Market", Professor Suresh Sundaresan, Chase Manhattan Bank Foundation Professor of Financial Institutions at Columbia Business School, moderated a panel in which five experts on leading technology platforms for microfinance presented their most recent work in the field. Watch Now

The Art of Choosing Lecture Series: The Jam Problem

In this event sponsored by NHK Television in Japan, Sheena Iyengar, the S. T. Lee Professor of Business at Columbia Business School and author of the award-winning book The Art of Choosing, discusses the buying habits of shoppers faced with a small number of product choices vs. a large number of choices, in this case the number of flavors of jam in a grocery store. Watch Now