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Retail as Media Channel: Founder and CEO of STORY

Rachel Shechtman, Founder and CEO of STORY, spoke at the BRITE '14 conference on redefining what it means to be a physical retailer through her business STORY -- an innovation concept shop which has the point of view of a magazine, changes like a gallery, and sells things like a store. In her talk she specifically explores the need for new business models and metrics for retail. Watch Now