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How Do We Make Customers Happy?

At the BRITE '12 conference, Professor Bernd Schmitt discusses how he has used the insights of positive psychology to craft strategies that companies can use to make happy customers, happy employees, and (ideally) a happy society. Watch Now

Does Brand Simplicity Matter?

At the BRITE '12 conference, Howard Belk (Co-President) and Brian Rafferty (Global Director of Customer Insights) of Siegel+Gale discuss their second annual Global Brand Simplicity Index which provides an in-depth analysis on the impact of simplicity. Watch Now