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PAMLab

PAMLab studies the role of memory in human decision making, using the preferences-as-memory framework, which assumes that decisions (or valuation judgments) are made by retrieving relevant knowledge (attitudes, attributes, previous preferences, episodes, or events) from memory in order to determine the best (or a good) action. It is in the nature of human memory that such retrieval attempts do not always generate a single and precise answer. Because retrieval depends upon prior encoding, memory representation, memory query, situational context, and prior attempts at retrieval, the results may vary.

Research is conducted both in-person and in a Web-based lab. PAMLab will also use brain imaging as a tool for method to provide insights to the neural processes underlying memory and decision making.

Center for Decision Sciences

Columbia Business School
310 Uris Hall
3022 Broadway
New York, NY 10027-6902
212-854-5513
DECISION_SCIENCES@COLUMBIA.EDU

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