Marketing

Want To Know What Your Brain Does When It Hears A Question?

Decision Science News | February 21, 2017

What color is your house? After reading that question, what were you thinking about? The obvious answer is the color of your house. Though this exercise may seem ordinary, it has profound implications. The question momentarily hijacked your thought process and focused it entirely on your house or apartment. You didn’t consciously tell your brain to think about that; it just did so automatically. Questions are powerful. Not only does hearing a question affect what our brains do in that instant, it can also shape our future behavior.

Topics: Business Economics and Public Policy, Marketing | Read Article

Mindful Judgment and Decision Making: The Case Against Mindless Economics (VIDEO)

Decision Science News | January 19, 2011

Professor Elke Weber speaks about her research. The title of her talk is "Mindful Judgment and Decision Making: The Case Against Mindless Economics".

Topics: Business Economics and Public Policy, Marketing, Risk Management | Read Article

Republican's Tax Allergy

Decision Science News | November 9, 2010

Professors Eric Johnson and Elke Weber's research on the impact of labels triggering cognitive and emotional processes underlying decision making was mentioned in Crain's Insider.

Topics: Business Economics and Public Policy, Marketing, Organizations, Strategy | Read Article

Adding Punch to Influence Public Opinion

Decision Science News | July 25, 2010

THE Harmony Institute wants to change your mind ?? at the movies. In the last few weeks, a little-noticed nonprofit with big ideas about the persuasive power of movies and television shows quietly began an initiative aimed at getting filmmakers and others to use the insights and techniques of behavioral psychology in delivering social and political messages through their work.

Topics: Marketing, Media and Technology, Strategy | Read Article

Professor Eric Johnson Featured in The New York Times

Decision Science News | June 7, 2010

Professor Eric Johnson's ideas for improving retirement income are featured in this New York Times article.

Topics: Marketing | Read Article