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Media and Technology

Adding Punch to Influence Public Opinion

Decision Science News | July 25, 2010

THE Harmony Institute wants to change your mind ?? at the movies. In the last few weeks, a little-noticed nonprofit with big ideas about the persuasive power of movies and television shows quietly began an initiative aimed at getting filmmakers and others to use the insights and techniques of behavioral psychology in delivering social and political messages through their work.

Topics: Marketing, Media and Technology, Strategy | Read Article

CDS Director Elke Weber Featured in New York Times Magazine

Decision Science News | April 23, 2009

In a New York Times Magazine article on April 16, Professor Elke Weber, codirector of the Center for Decision Sciences, suggests that solving climate change requires more than developing the right technology.

Topics: Business Economics and Public Policy, Media and Technology | Read Article