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Launched with guidance from Richard Jaffe '92 and David Schick, managing directors of the Stifel Nicolaus Retail Team, the Deming Forum is an annual conference held in summer (August) that addresses key issues in operations within a specific industry.
The last edition took place on August 6, 2014 and we explored issues surrounding the retail industry: housing’s impact on the economy – during and since the crisis, e-commerce and omni-channel trends, digital marketing strategies and optimizing store labor investments.
- Economy & Housing – Ted Gayer, Director of the Economic Studies at Brooking Institution (Deputy Assistant Secretary for Economic Policy at the Treasury Dept. 2007-2008)
- Retail Strategy (Hedging Demand & Inventory Risks: Lessons from Benetton, Zara & Gustin Jeans) – Medini Sing, Columbia Business School, Senior Lecturer in Discipline in Business: Decision, Risk and Operations
- The Next Web Consumer Experience – Mike Smith, COO of stitchfix.com. Prior COO of Walmart.com
- Omni-Channel Retail – David Bell, Professor of Marketing Wharton. Author of “Location is (Still) Everything” – Case studies include bonobos.com, warbyparker.com and diapers.com
- Electronics Product Cycles & Trends – Shawn DuBravac, Chief Economist of Consumer Electronics Association
- Retail’s Labor Model Conundrum & Supply Chain Disconnect – Zeynep Ton, Professor of MIT/Sloan and author of “The Good Jobs Strategy”
The 2010 Deming Forum took place on August 4 and included panel discussions on "Digital Age Marketing for Retailers" and "Measuring the Effect of Customer Service Levels on Customer Purchases." Among the speakers were Michael Zimbalist, Vice President of Research and Development Operations of The New York Times Company, and Marcelo Olivares, Associate Professor in the Decision, Risk, and Operations Division at Columbia Business School.
The 2011 edition was organized on August 2, 2011 at Columbia and included panel discussions on “Union Relations with Large Retailers”, “Consumer Economics”, “Digital Branding at the Very High End”, “Trends in Retail”, and “Social Media Strategies for Consumer Brands”.
In 2012 (August 7), we hosted panel discussions on "Global E-commerce Strategies", "The State of the Economy and the Outlook for the Consumer", and "Probabilities on the Election and How the Outcomes Could Affect Consumers".
In 2013 (August 6), we hosted panel discussions on "How Washington's Decisions Will Affect Consumer Confidence & Housing", "Distribution and Fulfillment for Omni-Channel" and "History and Future of Outlet Malls".
Lessons learned from the Deming Cup Winners