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Entrepreneurship News

November 12, 2012

Pitching to the Media: Join us for the November 16th Crain's Perfect Pitch Competition

Pitching to the Media: Join us for the November 16th Crain's Perfect Pitch Competition


Strategic communications specialist, Sally Sherry '06, is no stranger to the media. With nearly twenty years of experience, Sherry, founder of Media Strategy Experts, has worked as a news reporter for KGTV ABC Affiliate, a CBS affiliate in Casper, Wyoming, and anchored for an NBC affiliate in Palm Desert, California. She has also won several awards including the Award for Excellence in Journalism from the Society of Professional Journalists and the Excellence in Television Journalism.

We recently asked Sherry to help us prepare the contestants for the Third Annual Crain’s New York Business Perfect Pitch Competition, a competition designed to empower entrepreneurs to hone their media pitch skills through skills training while competing to receive a Best Media Pitch Award by Crain’s New York Business reporters.

Journalists look for stories that people would benefit from hearing, stories that uncover issues, facts, and solve a problem for readers, Sherry explained to the contestants. “What makes an interviewee effective is their skill level as communicators. They know what to say and how to say it.”

When asked for key mistakes she has seen people make on television, Sherry stressed foremost the importance of keeping your point as clear and simple as possible. “Avoid using industry jargon that other people don’t understand,” she advised.

The other factors involved preparation and projecting the proper image. “Think about any controversial questions you may get and prepare responses. Getting defensive will get you nowhere. Also, don’t stray from your message. Be passionate about what you do. If you’re not excited about your business, no one else will be; inspire excitement!”

Lastly, a lot of people fail in this area: “make sure the image you are projecting is consistent with the image of your brand. Projecting the proper image when members of the media are around is extremely important. For example, voters expect the president of the United States to be a person who is in control. Recall 2004 in Iowa, when Howard Dean’s campaign unraveled in a mere 25 seconds!”

Watch the Crain’s Competition Pitching Workshop with alumna Sally Sherry.

“The contestants were all very engaged in the workshop,” added Sherry, “and gave each other fantastic feedback. It was a real pleasure to work with them; the competition will be a lot of fun to watch!”

Join us for the November 16th Crain’s New York Business Perfect Pitch Competition
The Crain’s New York Business Perfect Pitch Competition will be open to attendance by the broader Columbia community and will provide an engaging opportunity to learn about effective media pitching and see entrepreneurs and journalists in action.

The competition’s finalists will be interviewed live by the competition’s judging panel comprised of staff from Crain’s New York Business. Register today.

Spring 2014 Events

June 17, 2014

Columbia Business Lab Demo and Mentor Appreciation Reception

 

May 27, 2014

Innovation and Entrepreneurship at Columbia Demo Event
6:00-9:00pm
Venue - Morgan Stanley

 

May 21, 2014

Commencement

 

May 8, 2014

Entrepreneurs in Residence Workshop #6
12:30-2:00pm
Uris Hall Classroom 301

 

May 6, 2014

Lang Fund Board Meeting
9:00-2:00pm
Venue TBD

 

April 28, 2014

Greenhouse Class Reunion Dinner
6:00-8:30pm
Felberg Space, Warren Hall

 

April 21, 2014

Spring Venture Showcase
6:30-9:00pm
Uris Hall Classrooms 301, 303, 329, 331, 333

 

April 17, 2014

Brian Cohen Workshop
12:30-2:00pm
Uris Hall Classroom 142

 

April 15, 2014

Entrepreneur in Residence Austin Okere Workshop
12:30-2:00pm
Uris Hall Classroom 140

 

April 14 2014

Columbia Entrepreneurs Lab Deadline

 

April 11, 2014

#StartupColumbia Festival
Columbia University
 

 

April 10, 2014

Entrepreneur in Residence Jim Moore Workshop
12:30-2:00pm
Uris Hall Classroom 332

 

April 8, 2014

Pitch Workshop with David Rose
12:30-2:00pm
Uris Hall Classroom 301

 

April 7, 2014

Spring Venture Showcase Applications Due
MIDNIGHT via Gust

 

April 3, 2014

The Ecademy Awards
3:30-4:30pm
Alfred Lerner Hall Auditorium

 

March 27, 2014

Entrepreneurs in Residence Workshop #3
12:30-2:00pm
Uris Hall Classroom 307

 

March 27, 2014

Columbia Entrepreneurs Lab Event
6:00-9:00pm
Calder Lounge, Uris Hall

 

March 25, 2014

Columbia Entrepreneurs Lab Event
6:00-9:00pm
Uris Hall Classroom 332

 

March 10-20, 2014

Columbia Business Lab Interviews
9:00-6:00pm
Uris Hall Conference Room TBD

 

March 7, 2014

A. Lorne Weil SharkTank Competition
1:00-6:00pm
Uris Hall Classroom 332

 

March 6, 2014

Entrepreneurs in Residence Workshop #2
12:30-2:00pm
Uris Hall Classroom 307

 

February 27, 2014

Entrepreneurs in Residence Workshop #1
12:30-2:00pm
Uris Hall Classroom 307

 

February, 2014 - TBD

Columbia Business Lab Application - Link opens for submissions
(closes Sunday, March 9)

 

February, 2014 - TBD

Columbia Business Lab Info Session
12:30-2:00pm
Uris Hall Classroom 140

 

February 6, 2014

Lang Center Info Session
12:30-2:00pm
Uris Hall Classroom 140

 

February 4, 2014

Columbia Entrepreneurs Lab Lunch 'n' Learn
12:30-2:00pm
Uris Hall Classroom 333

 

February 3, 2014

Entrepreneurial Sounding Board Begins

 

January 13-17, 2014

Lean LaunchPad Block Week Course