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Entrepreneurship News

May 4, 2014

Tim Bernal ’14 and Brian Louko ’14: Bringing window shopping to your phone



What is unique about your company?
Today, mobile shopping is complicated, ugly, and boring. We make it simple, beautiful, and fun while letting you set price alerts on desired styles with a swipe of a finger.  Some might call us a Tinder for Fashion.

How did you come up with the idea?
Brian loves deals; Tim loves shopping.  That’s s a match made in Heaven.  Additionally, we saw classmates in the library and even in class (gasp!) window shopping on their favorite ecommerce sites, but we realized no one really shopped on their phones.

We knew there would be a huge opportunity if someone could simplify ecommerce into a version that would work on a smartphone's small screen. Simplification works incredibly well on mobile. We saw blogging turn into Twitter, YouTube turn into Vine, and Online Dating turn into Tinder (an inspiration for our UX).  

Which resources at Columbia and New York City have been most helpful to you?
We took the Entrepreneurial Greenhouse Master class which provided tremendous feedback and support from both faculty and the fellow Greenhousers. Additionally, we rounded out our team with the Data Science and Technology Entrepreneurship class that matches MBA students with CS students. And last but not least, the alumni network has been invaluable in terms of making connections and preparing us for fundraising.

How can the community help you now?
There are two major initiatives we need help on: user acquisition and retail partnerships.  In terms of user acquisition - download our app (www.bit.ly/getkwoller) and if you have any contacts in the fashion press, let us know!  In terms of retail, if you know any Digital Marketing or Biz Dev VPs at top retail brands, let us know!

How can the community get in touch with you?
Please reach us at tim@kwoller.com, brian@kwoller.com, or on twitter: @kwoller

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Spring 2015 Events

January 11, 2015

Lean LaunchPad Block Week Class
Orientation
6:00-8:00PM

January 12-16, 2015

Lean LaunchPad Block Week Class
Professors Steve Blank and Bob Dorf
9:00-5:30PM

January 13, 2015

Lean LaunchPad-Steve Blank (Moderated by Faculty Director Sheena Iyengar)
Alumni Event
6:00-9:00PM, Columbia Startup Lab-WeWork SoHo West, 69 Charlton Street

January 27, 2015

Lang Center Info Session
12:30-2:00PM

February 22, 2015

Columbia Startup Lab-Summer
Applications Due By 11:59PM

February 24, 2015

Summer Fellowship Program
Info Session
12:30-2:00PM

February 25-March 6, 2015

Columbia Startup Lab-Summer
Interviews
12:30-2:00PM

February 26, 2015

Entrepreneur in Residence Workshop - topic to be announced
12:30-2:00PM

February 27, 2015

Columbia Shark Tank Competition
Led by the CEO
12:30-5:00PM

March 3, 2015

David S. Rose '83 Investor Pitch Workshop
12:30-2:00PM

March 5, 2015

Entrepreneur in Residence Workshop - topic to be announced
12:30-2:00PM

March 8, 2015

Columbia Startup Lab - WeWork
Applications Due By 11:59PM

March 13, 2015

Columbia Startup Lab - Summer
Admission Decisions

March 23-31, 2015

Columbia Startup Lab - WeWork
Interviews

March 26, 2015

Entrepreneur in Residence Workshop - topic to be announced
12:30-2:00PM

April 3, 2015

Columbia Startup Lab - WeWork
Deliberations

April 5, 2015

Spring Venture Showcase
Applications Due By 11:59PM

April 6, 2015

Columbia Startup Lab - WeWork
Decisions Announced

April 6, 2015

Summer Fellowship Program
Applications Due By 11:59PM

April 9, 2015

Entrepreneur in Residence Workshop - topic to be announced
12:30-2:00PM

April 20, 2015

Spring Venture Showcase
6:30-9:00PM

April 22, 2015

Inaugural Lang Advisory Board Dinner
6:30-8:30PM

April 23-24, 2015

#Startup Columbia Festival

April 24, 2015

Summer Fellowship Program
Selected Students Announced

April 27, 2015

Entrepreneurial Greenhouse Program
Annual Alumni Reception
6:30-9:00PM

May 5, 2015

Lang Fund Board Meeting

May 5, 2015

Innovation and Entrepreneurship at Columbia
Demo Event
6:30-9:00PM, Morgan Stanley

May 20, 2015

Columbia University Commencement

 

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