You are here

Entrepreneurship News

May 4, 2014

Tim Bernal ’14 and Brian Louko ’14: Bringing window shopping to your phone

What is unique about your company?
Today, mobile shopping is complicated, ugly, and boring. We make it simple, beautiful, and fun while letting you set price alerts on desired styles with a swipe of a finger.  Some might call us a Tinder for Fashion.

How did you come up with the idea?
Brian loves deals; Tim loves shopping.  That’s s a match made in Heaven.  Additionally, we saw classmates in the library and even in class (gasp!) window shopping on their favorite ecommerce sites, but we realized no one really shopped on their phones.

We knew there would be a huge opportunity if someone could simplify ecommerce into a version that would work on a smartphone's small screen. Simplification works incredibly well on mobile. We saw blogging turn into Twitter, YouTube turn into Vine, and Online Dating turn into Tinder (an inspiration for our UX).  

Which resources at Columbia and New York City have been most helpful to you?
We took the Entrepreneurial Greenhouse Master class which provided tremendous feedback and support from both faculty and the fellow Greenhousers. Additionally, we rounded out our team with the Data Science and Technology Entrepreneurship class that matches MBA students with CS students. And last but not least, the alumni network has been invaluable in terms of making connections and preparing us for fundraising.

How can the community help you now?
There are two major initiatives we need help on: user acquisition and retail partnerships.  In terms of user acquisition - download our app ( and if you have any contacts in the fashion press, let us know!  In terms of retail, if you know any Digital Marketing or Biz Dev VPs at top retail brands, let us know!

How can the community get in touch with you?
Please reach us at,, or on twitter: @kwoller

Summer Fellowship Program

The Summer Fellowship Program enables MBA students to contribute management expertise to growing startup organizations.

Apply by April 6th>


Spring 2015 Events

March 13, 2015

Columbia Startup Lab - Summer
Admission Decisions

March 19, 2015

Entrepreneur in Residence Workshop - Asha Saxena
"Big Data"
12:30-2:00PM, Uris Hall 142 - Register

March 23-31, 2015

Columbia Startup Lab - WeWork

March 26, 2015

Entrepreneur in Residence Workshop - Barbara Roberts
12:30-2:00PM, Uris Hall 307 - Register

April 3, 2015

Columbia Startup Lab - WeWork
Deliberations, Alumni Center, 302 Kluge Room

April 5, 2015

Spring Venture Showcase
Applications Due By 11:59PM

April 6, 2015

Columbia Startup Lab - WeWork
Decisions Announced

April 6, 2015

Summer Fellowship Program
Applications Due By 11:59PM - Apply Now

April 9, 2015

David Rose ' 83 Investor Pitch Workshop
12:30-2:00PM, Uris Hall 331- Register

April 16, 2015

Entrepreneur in Residence Workshop - Kevin Quinn '91
"Spring Training for Entrepreneurs: Avoiding Unforced Errors"
12:30-2:00PM, Warren Hall 209 - Register

April 20, 2015

Spring Venture Showcase
6:00-9:00PM, Columbia Startup Lab-WeWork SoHo West, 69 Charlton Street

April 22, 2015

NY TechDay
10:00-5:30PM, Pier 92

April 23-24, 2015

#Startup Columbia Festival

April 24, 2015

Summer Fellowship Program
Selected Students Announced

April 27, 2015

Entrepreneurial Greenhouse Program
Annual Alumni Reception

May 5, 2015

Innovation and Entrepreneurship at Columbia
Demo Event
6:30-9:00PM, Morgan Stanley

May 20, 2015

Columbia University Commencement

The Marketplace

Browse businesses from our community of entrepreneurs.



Join the Mailing List

Learn more about the program by subscribing to our email list.

Sign Up


Innovation and Entrepreneurship @ Columbia provides a platform to develop new ideas by leveraging the cross-functional capabilities and knowledge of the University at large.