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Entrepreneurship News

May 4, 2014

Tim Bernal ’14 and Brian Louko ’14: Bringing window shopping to your phone



What is unique about your company?
Today, mobile shopping is complicated, ugly, and boring. We make it simple, beautiful, and fun while letting you set price alerts on desired styles with a swipe of a finger.  Some might call us a Tinder for Fashion.

How did you come up with the idea?
Brian loves deals; Tim loves shopping.  That’s s a match made in Heaven.  Additionally, we saw classmates in the library and even in class (gasp!) window shopping on their favorite ecommerce sites, but we realized no one really shopped on their phones.

We knew there would be a huge opportunity if someone could simplify ecommerce into a version that would work on a smartphone's small screen. Simplification works incredibly well on mobile. We saw blogging turn into Twitter, YouTube turn into Vine, and Online Dating turn into Tinder (an inspiration for our UX).  

Which resources at Columbia and New York City have been most helpful to you?
We took the Entrepreneurial Greenhouse Master class which provided tremendous feedback and support from both faculty and the fellow Greenhousers. Additionally, we rounded out our team with the Data Science and Technology Entrepreneurship class that matches MBA students with CS students. And last but not least, the alumni network has been invaluable in terms of making connections and preparing us for fundraising.

How can the community help you now?
There are two major initiatives we need help on: user acquisition and retail partnerships.  In terms of user acquisition - download our app (www.bit.ly/getkwoller) and if you have any contacts in the fashion press, let us know!  In terms of retail, if you know any Digital Marketing or Biz Dev VPs at top retail brands, let us know!

How can the community get in touch with you?
Please reach us at tim@kwoller.com, brian@kwoller.com, or on twitter: @kwoller

Featured Video

Robert Reffkin '03, founder and CEO of Urban Compass, reflects on the power of the Columbia Business School network and recalls a personal leadership course that helped him follow his passion.

 

Fall 2014 Events

September 23, 2014

Lang Center Information Session
12:30-2:00PM

September 30, 2014

Innovation and Entrepreneurship at Columbia Program Information Session
12:30-2:00PM (Columbia Business School)

October 27, 2014

Entrepreneurs in Residence Program Kick-Off Event
6:30-8:30PM

October 28, 2014

Innovation and Entrepreneurship at Columbia Program Information Session
12:30-2:00PM (Engineering School) and 6:00-7:15PM (CU Medical Center)

October 29, 2014

Annual Fall Venture Fair
6:30-9:00PM

November 6, 2014

Entrepreneurs in Residence Workshop - Laurence Blumberg '94
12:30-2:00PM

November 11, 2014

"Pitch to an Entrepreneur in Residence" Session
12:30-2:00PM

November 13, 2014

Entrepreneur in Residence Workshop - Wim Sweldens
12:30-2:00PM

November 18, 2014

Entrepreneur in Residence Workshop - Asha Saxena
12:30-2:00PM

November 20, 2014

The Entrepreneurial Greenhouse Program Peer-voting Event
12:30-2:00PM

December 2, 2014

Entrepreneur in Residence Workshop - Jim Moore '95
12:30-2:00PM

December 5, 2014

The Entrepreneurial Greenhouse Program Admissions Event
9:00-5:00PM