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Entrepreneurial Greenhouse Program

Jennifer Wright-Laracy '09 of GreenBox on her business, the MBA entrepreneurial experience, and pitching to ABC's Shark Tank.

The Entrepreneurial Greenhouse Program helps Columbia Business School students to prepare their businesses for investment by providing support and guidance throughout the semester, funding for pre-launch expenses, access to experts in key fields, and opportunities to present business concepts to professional investors. In its inaugural year, more than half of the ventures incubated in the Greenhouse were launched by graduation.

A highly selective screening process determines entrance into this class. To apply, current students submit an application (now closed; check back Fall 2015) and make a formal presentation to the Greenhouse Selection Committee in the fall semester.

During their participation in the class, students consult with seed funders to refine their presentations. Sponsors — which include venture capital firms, Internet incubators, law firms, technology providers, and accounting and consulting firms — provide financial support, pro bono services, and advice.

The Greenhouse class provides seed funders with the opportunity to invest in student projects and also helps many students prepare for application to the Eugene Lang Entrepreneurial Initiative Fund. 

Application / Selection Requirements and Details

  1. Detailed application via Qualtrics, which includes several questions on the applicant’s venture and team (now closed; check back Fall 2015) **Want to review the questions before officially submitting? Download the Greenhouse application sneak peek.**
  2. One-peer and one-CBS-affiliated (faculty or staff) letter of recommendation. **Each recommendation should be limited to 150 words or less. You will copy and paste the content into the form.  Alternatively you can send your recommendation letters directly to Sandra Merrill at Please indicate in the subject heading: "Greenhouse letter of Recommendation," and make sure your name is saved as part of the documents' name.
  3. 1-minute video describing the team and product/service, uploaded to YouTube.

2015 Application Deadline

Deadline 2015 to be announced.

A selection committee reviews all applications to determine who will be invited to present for admissions consideration in front of a handpicked board of investors and other industry experts.

Teams selected to present in front of the board for admission into the program are required to share an up to 15 slide presentation deck for a corresponding 7 minute pitch with Sandra Merrill ( This year's admissions process will take place in early December (Date TBD). See below on what to expect.

Presentations should cover (this is subject to change):

  • Overview of business including financials (5 min)
  • How the Greenhouse Program will help to achieve business objectives & plans following graduation (2 min)
  • Team structure and relationship /closing remarks (1 minute)

What to Expect on Presentation Day

Finalists present to a handpicked group of venture capitalists. The length of your presentation will be 5 minutes followed by 5 minutes of Q&A. The 5 minute time frame is a strict and hard one –please practice!  We encourage you to limit your slide deck to a maximum of 10 slides. Evaluation forms will be completed by the venture capitalists in your room after every presentation. We will do our best to stay on schedule. To prepare for delays, however, please plan on being available at least 5-10 minutes prior to your presentation time and plan on staying at least 15 minutes after.


Please wear business attire and your official Columbia Business School name badge.

Evaluation Criteria

 Presentations will be evaluated on the following criteria:

  • Feasibility including market assessment
  • Profitability for profit-making ventures/financial sustainability for not for profit ventures
  • Competitive insulation and strategic differentiation/advantage
  • Risk identification and management
  • Passion and commitment of founder
  • Quality of presentation
  • Knowledge of key elements of the business 

Admission Decisions

You will receive an email from The Lang Center informing you of your admittance into the program very shortly after the admissions event. Students admitted into the course must bid 1,000 points in order to officially reserve a seat.

Have a question or need help?

Sandra Merrill
The Eugene Lang Entrepreneurship Center
2M Uris Hall

Summer Fellowship Program

The Summer Fellowship Program enables MBA students to contribute management expertise to growing startup organizations.

Apply by April 6th>


Spring 2015 Events

April 3, 2015

Columbia Startup Lab - WeWork
Deliberations, Alumni Center, 302 Kluge Room

April 5, 2015

Spring Venture Showcase
Applications Due By 11:59PM

April 6, 2015

Columbia Startup Lab - WeWork
Decisions Announced

April 6, 2015

Summer Fellowship Program
Applications Due By 11:59PM - Apply Now

April 9, 2015

David Rose ' 83 Investor Pitch Workshop
12:30-2:00PM, Uris Hall 331- Register

April 16, 2015

Entrepreneur in Residence Workshop - Kevin Quinn '91
"Spring Training for Entrepreneurs: Avoiding Unforced Errors"
12:30-2:00PM, Warren Hall 209 - Register

April 20, 2015

Spring Venture Showcase
6:00-9:00PM, Columbia Startup Lab-WeWork SoHo West, 69 Charlton Street

April 22, 2015

NY TechDay
10:00-5:30PM, Pier 92

April 23-24, 2015

#Startup Columbia Festival

April 24, 2015

Summer Fellowship Program
Selected Students Announced

April 27, 2015

Entrepreneurial Greenhouse Program
Annual Alumni Reception

May 5, 2015

Innovation and Entrepreneurship at Columbia
Demo Event
6:30-9:00PM, Morgan Stanley

May 20, 2015

Columbia University Commencement

The Marketplace

Browse businesses from our community of entrepreneurs.



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Innovation and Entrepreneurship @ Columbia provides a platform to develop new ideas by leveraging the cross-functional capabilities and knowledge of the University at large.